delavaga marks

"dela" in ink, "vaga" and its wave in the Ultra gradient. One wordmark, one icon, one signature — set in Schibsted Grotesk 600 and used exactly as they appear here.

Five files ship. Everything below is the mark itself, drawn on the page at the size and on the ground it is approved for.

Wordmark

The primary mark. This is the default everywhere unless there is a reason it cannot be — on paper, on lilac, and on any light surface with enough room around it.

File: delavaga-wordmark.svg
Ground: Paper, Lilac Tint, Lilac Mist
Minimum: 90px wide

Wordmark, reversed

For ink and for photography. The gradient is lifted to #9E86FF → #F062A6 so "vaga" still separates from a dark field — the primary file goes muddy there, which is why this is a second file and not a filter.

File: delavaga-wordmark-reversed.svg
Ground: Ink, or a photograph dark enough to hold it
Gradient: #9E86FF → #F062A6

App icon

The gradient "d" on a white tile with a 26px corner radius, shown here at its true size. Store listings, app icons, and anywhere a square is required.

File: delavaga-icon.svg
Tile: 120px square, 26px radius, Paper

Icon, no tile

The same "d" on a transparent ground, for a surface that already supplies its own shape or colour. It needs a light field underneath — there is no reversed icon.

File: delavaga-icon-transparent.svg
Ground: Any light surface the host already owns

Wave signature

The wave on its own, as a watermark or a section break. It stands alone only where the name is already on the page — lifted out of the wordmark and used as a logo, it is not the mark.

File: delavaga-wave.svg
Use: Watermark, section break, empty states

48px

32px

16px

At favicon sizes

48 and 32px keep the whole icon. At 16px the wave is dropped and the "d" carries alone — at that size the curve stops reading as a wave and becomes a smudge under the letter.

The letter grows slightly as the wave leaves, so the "d" still fills the tab square.

Colour

The brand is a light system. There is no dark variant — on a dark field you change the mark, not the palette.

#7C4DF0 #E0348A

Ultra gradient

Left to right, across "vaga" and the wave. Reserved for those two things: never body text, never a heading, never a large fill.

Paper #FFFFFF

The page itself, and the ground under the primary wordmark
Ink #151513

All primary text and every dark surface
Wander Violet #5B4BD4

Accent, links and primary buttons
Lilac Mist #EDEAFB

Hover states and filled tints
Lilac Tint #F5F4FC

Section backgrounds
Hairline #E6E1F5

Every border in the design

Using the marks

Never separate the wave

The wave sits tight under "vaga". It is part of the wordmark, not an ornament next to it — do not move it, respace it, or set the name without it.

The gradient is for "vaga" only

Ultra runs across "vaga" and the wave and stops there. It is never used for body copy, headings, or as a large background fill.

Two backgrounds, two files

The primary mark is for white and lilac. On ink or photography, use the reversed file — it carries a lighter gradient so it holds contrast.

Give it room

Keep clear space around the mark equal to the height of the "d" on all four sides, and do not set the wordmark below 90px wide.

Clear space: the height of the "d" on all four sides. Nothing — type, rules, image edges — comes inside the dashed line.

90px

Minimum size: 90px wide, shown here at exactly that. Below it the wave thins out and "vaga" stops separating from "dela".

Download the marks

SVG, exactly as they ship. Do not recolour, restretch, or separate the wave from "vaga".

Wordmark ↓Wordmark, reversed ↓App icon ↓Icon, no tile ↓Wave signature ↓

Type is Schibsted Grotesk throughout — 600 for the wordmark and headings, 400–500 for everything else. Press or partnership request? Ask us for the files.

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