"dela" in ink, "vaga" and its wave in the Ultra gradient. One wordmark, one icon, one signature — set in Schibsted Grotesk 600 and used exactly as they appear here.
Five files ship. Everything below is the mark itself, drawn on the page at the size and on the ground it is approved for.
The primary mark. This is the default everywhere unless there is a reason it cannot be — on paper, on lilac, and on any light surface with enough room around it.
For ink and for photography. The gradient is lifted to #9E86FF → #F062A6 so "vaga" still separates from a dark field — the primary file goes muddy there, which is why this is a second file and not a filter.
The gradient "d" on a white tile with a 26px corner radius, shown here at its true size. Store listings, app icons, and anywhere a square is required.
The same "d" on a transparent ground, for a surface that already supplies its own shape or colour. It needs a light field underneath — there is no reversed icon.
The wave on its own, as a watermark or a section break. It stands alone only where the name is already on the page — lifted out of the wordmark and used as a logo, it is not the mark.
48 and 32px keep the whole icon. At 16px the wave is dropped and the "d" carries alone — at that size the curve stops reading as a wave and becomes a smudge under the letter.
The letter grows slightly as the wave leaves, so the "d" still fills the tab square.
The brand is a light system. There is no dark variant — on a dark field you change the mark, not the palette.
Left to right, across "vaga" and the wave. Reserved for those two things: never body text, never a heading, never a large fill.
The page itself, and the ground under the primary wordmark
All primary text and every dark surface
Accent, links and primary buttons
Hover states and filled tints
Section backgrounds
Every border in the design
The wave sits tight under "vaga". It is part of the wordmark, not an ornament next to it — do not move it, respace it, or set the name without it.
Ultra runs across "vaga" and the wave and stops there. It is never used for body copy, headings, or as a large background fill.
The primary mark is for white and lilac. On ink or photography, use the reversed file — it carries a lighter gradient so it holds contrast.
Keep clear space around the mark equal to the height of the "d" on all four sides, and do not set the wordmark below 90px wide.
Clear space: the height of the "d" on all four sides. Nothing — type, rules, image edges — comes inside the dashed line.
Minimum size: 90px wide, shown here at exactly that. Below it the wave thins out and "vaga" stops separating from "dela".
SVG, exactly as they ship. Do not recolour, restretch, or separate the wave from "vaga".
Type is Schibsted Grotesk throughout — 600 for the wordmark and headings, 400–500 for everything else. Press or partnership request? Ask us for the files.
